Top Five Reasons to Use Empire Avenue

Empire Avenue is the hottest new way for social media addicts to connect with other people, businesses, and celebrities alike. Some have called it a game, and others just a social network. I initially called it just another social media metric like Klout. But like thousands of others now addicted and obsessed with Empire Avenue – I’ve seen the light. So why should you start using Empire Avenue? Here are my top five reasons:

05. Farmville is so last year. Actually, Empire Avenue is nothing like FarmVille. This new social network utilizes game mechanics to help connect you with new people, business, brands, musicians, etc, but the underscore is on the network and not the game. Empire Avenue is designed to reward your investment in social media with “eaves” that can be used to invest in other profiles. Though you can play this is a purley a game to get rich off of a virtual currency, the extremely low signal to noise ratio at the moment suggest that using these “eaves” to continually invest in others as a way to directly communicate with name brands and “celebrities” would be more idea. That said, if you really are looking for a way to kill time, we’re sure you abandoned your FarmVille crops long ago.

04. Empire Avenue is the new Twitter. A great blog post from Victoria Harres of @PRNewswire highlights that Empire Avenue feels like Twitter from 2008; there is an extremely low signal to noise ratio. People and businesses are signing up on Empire Avenue and actually communicating on a human level with other members. Empire Avenue members are investing just a few shares in others to receive the opportunity to leave a “shout out” and connect on a personal level. Yesterday, I connected with Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company. Although we share dozens of mutual connections, I had not yet had an opportunity to introduce myself. Empire Avenue made making that connection easy. There are no barriers to saying “hello” – and like with Twitter, your message will be seen.

top five reasons to use empire avenue03. Empire Avenue is not a score. I initially ragged on Empire Avenue for creating, what I thought, was just another version of Klout. Empire Avenue is actually evolving in a social network that integrates a way to understand the true influence of other profiles – be it a brand, a band, a business, a social media expert, or just your friends. Each profile breaks down social media activity by Facebook posts, Twitter tweets, blog activity, and YouTube uploads. (Empire Avenue is planning to offer FourSquare integration soon.) Not only is Empire Avenue a place to connect with the best and brightest of social media (or, just with those you admire and respect in the real world) but a hub to truly analyze who is actually walking their talk.

02. Empire Avenue is a great way to procrastinate. There’s procrastinating looking at comics by the Oatmeal, and there’s procrastinating, avoiding real work by doing something else totally unrelated thats actually productive. Empire Avenue is a great way to meet people outside of your normal professional or social circles. Empire Avenue comes loaded with communities to meet new people with like minded interests. Buying into their profiles – even with just a few shares – to meet and say hello is a perfect segway to connecting either on other social networks, such as Facebook – or even creating a larger conversation. Buying a few shares in someone interesting only takes a few seconds, but could lead to a much longer and more impactful connection.

01. Empire Avenue can help you get a job. This follows up to #02. Using Empire Avenue – especially as a social media expert or social media manager for a brand – can demonstrate your effectiveness and ability to lead a community. Shannon Morgan, manager of the exclusive Facebook group #SocialEmpire, which offers Empire Avenue tips and tricks (call it insider trading, if you will), was quickly invested in by a local business looking for a social media manager soon after the launch of Empire Avenue. After connecting on Facebook, the business and Shannon met for coffee where the job was offered. Though similar situations happen through other social networks, Shannon demonstrated Empire Avenue is already as powerful at connecting people and companies as any other.

To start playing Empire Avenue, sign up for Empire Avenue at www.empireavenue.com. Have fun!

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  • http://twitter.com/ShannonMorgan Shannon Morgan

    I had my first day at work today, Kelly!

    It. Was. Awesome.

    I look forward to chatting with you more in #SocialEmpire about EAv and other interesting communities we run across online. Loved your blog, I look forward to reading more!

    • http://chris.pirillo.com/ Chris Pirillo

      I warned ya. ;)

  • http://twitter.com/ShannonMorgan Shannon Morgan

    I had my first day at work today, Kelly!

    It. Was. Awesome.

    I look forward to chatting with you more in #SocialEmpire about EAv and other interesting communities we run across online. Loved your blog, I look forward to reading more!

    • http://chris.pirillo.com/ Chris Pirillo

      I warned ya. ;)

  • http://www.calebstorkey.net Caleb Storkey

    Nice post Kelly and Congrats Shannon. Those are five very good reasons to get on board. I love the ‘Empire is the new Twitter’ line! ‘People and businesses are signing up on Empire Avenue and actually communicating on a human level with other members.’ So true- one of the best aspects of it currently is the ability to have decent conversations and interaction with people. Look forward to speaking to you shortly on EA. :)

  • http://www.calebstorkey.net Caleb Storkey

    Nice post Kelly and Congrats Shannon. Those are five very good reasons to get on board. I love the ‘Empire is the new Twitter’ line! ‘People and businesses are signing up on Empire Avenue and actually communicating on a human level with other members.’ So true- one of the best aspects of it currently is the ability to have decent conversations and interaction with people. Look forward to speaking to you shortly on EA. :)

  • http://www.facebook.com/people/Diego-Orzalesi/1476391150 Diego Orzalesi

    Nice review Kelly.. :)
    Shannon, have a great working day.. :)

  • http://www.facebook.com/people/Diego-Orzalesi/1476391150 Diego Orzalesi

    Nice review Kelly.. :)
    Shannon, have a great working day.. :)

  • http://domino-oracle.com Domino Oracle

    Great piece Kelly! I’ve found the connections I’ve been able to make through Empire Avenue the reason why this hasn’t just been a passing interest for me, but instead keeps me coming back for more.

    • http://chris.pirillo.com/ Chris Pirillo

      I shifted my strategy a couple of days ago, and I hope it pays off. Seems to be doing well so far, but I still have a bit to go.

  • http://domino-oracle.com Domino Oracle

    Great piece Kelly! I’ve found the connections I’ve been able to make through Empire Avenue the reason why this hasn’t just been a passing interest for me, but instead keeps me coming back for more.

    • http://chris.pirillo.com/ Chris Pirillo

      I shifted my strategy a couple of days ago, and I hope it pays off. Seems to be doing well so far, but I still have a bit to go.

  • http://askaaronlee.com Aaron Lee

    A lot of people say “what is the point of this”
    That was what people said when twitter was around :)

    Great post!

    • http://chris.pirillo.com/ Chris Pirillo

      Pretty much. As I’ve said before: this isn’t a pump-and-dump social networking site. It’s a way to reward your community for continual, cross-social-media engagement.

  • http://askaaronlee.com Aaron Lee

    A lot of people say “what is the point of this”
    That was what people said when twitter was around :)

    Great post!

    • http://chris.pirillo.com/ Chris Pirillo

      Pretty much. As I’ve said before: this isn’t a pump-and-dump social networking site. It’s a way to reward your community for continual, cross-social-media engagement.

  • http://twitter.com/AniseSmith Anise Smith

    Amazing

  • http://twitter.com/AniseSmith Anise Smith

    Amazing blog post ans SO on point!

  • http://www.qrcodepromoproducts.com Anise Smith

    Amazing

  • http://www.qrcodepromoproducts.com Anise Smith

    Amazing blog post ans SO on point!

  • http://twitter.com/Maartuhh Maarten van der Blij

    I started on Empire Avenue some days ago. Mostly because Chris Pirillo talked about it. In the beginning I wasn’t very clear what is was, but once I got I was hooked! The best thing is to see your stock rise and seeing that people invest a lot of “money” in you.
    Also, I linked my blog and the last few days I got more visitors! It´s really awesome and I hope that more people will get it!
    Great blog post, BTW!

    • http://chris.pirillo.com/ Chris Pirillo

      There’s a bit of a learning curve, but… it’ll pay off. :)

  • http://maartuhh.tumblr.com/ Maarten van der Blij

    I started on Empire Avenue some days ago. Mostly because Chris Pirillo talked about it. In the beginning I wasn’t very clear what is was, but once I got I was hooked! The best thing is to see your stock rise and seeing that people invest a lot of “money” in you.
    Also, I linked my blog and the last few days I got more visitors! It´s really awesome and I hope that more people will get it!
    Great blog post, BTW!

  • http://twitter.com/Maartuhh Maarten van der Blij

    I started on Empire Avenue some days ago. Mostly because Chris Pirillo talked about it. In the beginning I wasn’t very clear what is was, but once I got I was hooked! The best thing is to see your stock rise and seeing that people invest a lot of “money” in you.
    Also, I linked my blog and the last few days I got more visitors! It´s really awesome and I hope that more people will get it!
    Great blog post, BTW!

    • http://chris.pirillo.com/ Chris Pirillo

      There’s a bit of a learning curve, but… it’ll pay off. :)

  • http://www.facebook.com/remco.geelen Remco Geelen

    Procrastinating right now, I must love reason #2
    Well put, Kelly!

    • http://chris.pirillo.com/ Chris Pirillo

      Jump in, the water’s fine. :)

  • http://www.facebook.com/remco.geelen Remco Geelen

    Procrastinating right now, I must love reason #2
    Well put, Kelly!

    • http://chris.pirillo.com/ Chris Pirillo

      Jump in, the water’s fine. :)

  • http://www.facebook.com/bazza.watson Barry Watson

    Great article.I’ve been on EA four days now ( ticker = LUBS ) . I can see massive potential for this so-called game.It’s also a great way to check up on your own Social Media activity.

  • http://www.facebook.com/bazza.watson Barry Watson

    Great article.I’ve been on EA four days now ( ticker = LUBS ) . I can see massive potential for this so-called game.It’s also a great way to check up on your own Social Media activity.