In the movie version of “He’s Just Not That Into You,” Drew Barrymore’s character detailed how “out of control” communication is. We called someone, reply via email, get a text back, then send a gChat, get a response via a Facebook message, and so on. Barrymore’s character asks, “what happened to one phone number and one answering machine?” Clearly we have a desire to simply communicate.
The Group(in) app, from Appconomy, is hoping to cater to this need. The app, still in development, will create groups of contacts on the app to communicate within. According to Group(in), these groups can cut across all aspects of work, life and play, and live in a tab alongside tabs that will also include your Facebook and Twitter networks. Using Group(in) you can switch tabs to see if anyone on your Facebook network has responded to a message, and you can choose selective people to communicate within a group via email, instead of just communicating with an entire group.
Group(in) also offers in-app notifications when a message is received. If members of your group do not also use Group(in), those friends will get an email and can still interact with the group. The app also includes a swype feature to communicate via phone, text, or chat with anyone from the group, from the app.
The Group(in) app currently includes groups from your current contacts as well as Twitter and Facebook. Soon, they hope to feature other channels will include Yahoo, Gmail, LinkedIn, Evernote, Basecamp, Yammer, Chatter. Group(in) will also eventually offer enterprise groups and branded groups where people can join for the benefit of app commerce, app loyalty, and custom tailored messages.
Stay tuned for Group(in) on the iPhone and iPad upon the approval of Apple, and later this summer for Android.