I follow a few people who are generally interesting people, but occasionally tweet about things I don’t care about. I’m sure you do to. While I’ll probably watch the Super Bowl, I don’t really care about seeing my Twitter stream fill with Super Bowl tweets tagged with #superbowl, #sb45, and the various other hash tags designated for the Sunday main event. My goal is to block Super Bowl tweets from Twitter during all of Super Bowl Sunday. I don’t think HootSuite and TweetDeck are able to help me out this time.
Fortunately there’s a way to suppress all that noise with the help of a Google Chrome extension. Slipstream installs in Google Chrome in seconds. When you sign in to Twitter from Chrome, you will see a new Hide link in each tweet, just like the one in the screenshot below.
When you click the Hide button, it pulls up the Slipstream options. You define what specifically you want to silence. To block Super Bowl tweets, hiding tweets containing #superbowl will likely silence most of the noise. You can either block all tweets containing the term, effectively removing Super Bowl tweets from Twitter, or you can block individual users.
This second option from Slipstream also comes in handy if you want to block specific information from individual Twitter users. For example, if you follow a diehard Packers fan and you want the Steelers to win, you can block all tweets mentioning Packers from that one Twitter account.
You will need to use the Web version of Twitter for this trick to work, but it may be worth it for a few hours of noise-pollution free Twitter. And Slipstream comes in handy for other noisy situations too, like those people you follow who feel the need to tweet every 30 seconds from an event.