I love the end of the year. It means ample food, ample time off, and ample time with friends (with ample alcohol). However, it also means it’s time to say good riddance to some of the the things that should not be carried over into the new year. As we make resolutions (that most of us won’t keep), now is a great time to look back at some of the worst ideas we’ve had in 2010 – and in the social media scene, there were some pretty lame ones. Here are the top 5 lamest social media trends of 2010:

#5 – Facebook Games
Facebook games were one of the most annoying trends of 2010. Early in the year, female Facebook users updated their status with a color to represent what color underwear they were wearing, to help bring awareness to breast cancer. Of course, the viral game just ended up confusing everyone else. In October, female Facebook users again updated their Facebook status with “I Like it On/In…” in response to where they like their purses. This was also created to spark onversation about breast cancer. However, the game went so viral it lost meaning entirely, and many girls posted status updates like: “I like it in the shower.” (…Purses don’t go in showers.)  Later in2010, a viral game to change profile pictures to a favorite childhood cartoon emerged, but very few people knew the reason behind this game, either. As many Facebook users used Facebook to talk about their underwear and sex lives, just to play a “game” without any actual meaning, this makes Facebook games one of the lamest social media trends of 2010.

#4 – Double Rainbows
2010 was the year Twitter really took off – and so became the year people started sharing and retweeting interesting or funny tweets more than ever. Unfortunately, this meant that completely inane memes became viral as well. Rainbows happen. The fact that Twitter users and traditional media continue to be blown away by some guy, likely completely (or beyond) stoned, who himself was completedly blown away by – get this – two rainbows that happened at once – makes the Double Rainbow meme one of the lamest social media trends of 2010.

#3 – Celebrities “Dying” or “Quitting” Twitter
Do celebrities not get enough attention? Not only are they rich and famous, they already have millions of followers on Twitter. 2010 was the year of celebrities like John Mayer and Miley Cyrus actually quitting Twitter for attention, and the year of other celebrities staging a PR stunt faking their “death” to raise money for charity, asking followers to donate to “bring them back to life.” Both of these tactics failed to generate nearly the desired attention – or at least as quickly – indicating that not as many “real” people using Twitter and Facebook buy into gimmicks by celebrities for elevated PR that that use social media at the expense of followers. Anything involving gimmicks and Twitter is inherently lame, making celebrities “dying” or “quitting” on Twitter as a PR stunt one of the lamest social media trends of 2010.

#2 – Social Media “Scores”
When it comes to social media, people are quick to question how they can “measure” success. Afterall, success in any other industry is easily measured by hard and fast numbers such as profit, new customers, calls, appointments, etc. Businesses who utilize social media – and social media “experts” – wants “proof” of their success. I won’t get into what social media is or isn’t, but somehow, a social media “score” – such as one dervied by Klout - became such a popular trend in 2010 that people now throw it around like a credit score or their college GPA. Even though the score is derived by a very narrow algorithm and can change drastically overnight, businesses and brands are acting as these scores are essential to reputation. It is this obsession over something so meaningless that makes social meda “scores” one of the lamest social media trends of 2010.

#1 – Justin Bieber
I’m over him. You’re over him. Does anyone really care anymore? Can’t he just go away? Justin Bieber was the #1 trending topic of 2010 on Twitter. That in, and of itself, makes Justin Bieber the #1 lamest social media trend of 2010.