For AOL It’s All About.me

Posted by on Dec 20, 2010 | 9 Comments

Well, that was fast. Only four days ago did the social-profile page aggregator about.me open to the public when today, AOL announced it will acquire the startup for an undisclosed sum. AOL officially welcomed about.me to AOL with several tweets.

There is some surprise to the announcement, and then, there isn’t. About.me has been in beta for several months; many social-media savvy entrepreneurs and thought leaders have had an about.me page for awhile, or at least an invite (like your truly). However, the company only went live to the public four days ago. The shocking part isn’t quite the fact about.me was swooped up by AOL in four days, but that the founders so eagerly sold under the option. Perhaps, though, without any venture capital or private backing, the money just looked as good now as a “real” profit would in a year.

The other lack of surprise is that it was AOL buying about.me. AOL has been looking to emerge as the new leader of social media in the last six months or so; their acquisition of TechCrunch and the development of the microblogging community, Patch, along with the purchase of video site 5min, were strong precursors of AOL’s insistence to control the tech and online social game. (One they notably lost last decade.) The acquisition of about.me will not only strengthen AOL’s grasp on social networking, but also provide them a good database of user trends. And perhaps provide a good avenue to generate some profit, too.

It will be interesting to see who swoops up the competitors to about.me, such as flavors.me. These profiles are a great source of social network user trends and data – and big companies, especially competitors of AOL, will want only everything to do with these statistics. For now, though, we will have to watch and see what happens with about.me. Even though tweets from @aboutdotme assure us nothing is changing, we’ve heard that song dozens of times.

Are you using about.me? Will you use it now that AOL owns it?

  • http://www.headphonesfortheworld.com Todd

    I just signed up for my account last night and this post makes me want to delete it. I have Zero faith in AOL because it doesn’t seem relevant any more. The only thing that they should push is AIM and leave everything else alone. Thank you for this wonderful post.

  • http://thenicholas.tumblr.com/ thenicholas

    Hey, for half the price of an iPad, this could be the next android: Everyone can afford one, but it still doesn’t match Apple’s standard bearing device.

    • http://chris.pirillo.com/ Chris Pirillo

      I’m still waiting for Amazon to crush the Android landscape with their own Android-driven device – the next Kindle?

  • Patrick “Debaser” Breeden

    I did Kindle support for Amazon, and I really don’t have much faith in the device. It has been known to have constant screen freezes, connection issues abound, and several other problems that should have been addressed by now. On top of that, we were – at first – told not to conclude that the Kindle leather covers were the reason Kindles were freezing. After a major publication picked up on the issue(the NY Times I believe?) that tune changed.

    The moral of my story is that the Nook seems to be the superior device in every way possible. I’d definitely want to buy it before bothering with a Kindle.

    • http://chris.pirillo.com/ Chris Pirillo

      The only reason I have a Kindle today is because I won it in a contest. ;)

  • MikeyB

    I have a Nook Color and love it. Don’t want or need anything else.

  • 321bang

    I bought a honeycomb rooted Nook Color. It has issues. Some apps don’t work on it. I’m thinking about loading Froyo 2.2 on it.

  • http://chris.pirillo.com/ Chris Pirillo

    I’d estimate that the iPad is the only tablet PC that has lived up to its hype.

  • http://chris.pirillo.com/ Chris Pirillo

    You disagree? Why?