Facebook sure does not like Google. After recently blocking integration between Facebook and Gmail (which now prevents Facebook users from importing their Gmail contacts), Facebook now wants to you to choose Facebook as your homepage — a setting that has long been dominated by Google.
This weekend, Facebook starting rolling out a popup bar when users logged into Facebook that allowed users to choose Facebook as their new homepage. Of course, you can already do this yourself via your browser’s settings, but many users were undoubtedly complacent with opening their browser to Google. With over 500 million users, it is a great time for Facebook to coyly ask its users to think about switching – and what an impact this will make. Not only does it guarantee that every user who sets Facebook as their homepage will visit the site whenever they use the Internet, it guarantees they will interact with other users, every day. Considering the upcoming changes to Facebook’s platform, such as the new messaging feature, this may keep users on the site much longer than they already are. Which will, of course, have a huge impact on Facebook’s ad revenue, and as a result, its profit margin.
As social search becomes much more prominent, Facebook’s move may have a serious impact in Google’s dominance in search. If the majority of Facebook users opt to start their browsing experience with Facebook, and Facebook can offer a strong enough search experience for its users needs, then Google may soon have some serious competition.
Will you switch your homepage to Facebook? Or is your current homepage setting more useful — and less distracting?