Technorati aiming to widen blog search edge

Can Technorati regain some status for themselves? Even more, could they one day become the dominant player, even surpassing after the search engine giant launches their blog search engine?

What does Technorati want to be when it grows up? Some clues: The blog search engine is unveiling new features today aimed at helping Internet users find more relevant content. New features include “What’s the Buzz” and a section highlighting the hottest topics, tags, videos and news items.

Why not dream big? After all, Google’s blog search is still in beta and Technorati has been going gangbusters. According to some measures, Technorati enjoyed roughly 40 times the traffic of Google Blog Search in June.

Also making its debut today: behind-the-scenes technology that builds on Web link analysis — the foundation of Google’s famous search algorithms.

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