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Adware makers 180solutions, Hotbar merge

Personally, I frown on most adware. And by adware, I am speaking of any application that inhibits your PC usage with pop-ups and/or hijacking your browser. Regardless of my feelings, it seems that people still use the products…

Bellevue, Wash.-based 180solutions makes software, including its now-namesake Zango Search Assistant, that delivers pop-up ads as people perform Web searches. Hotbar, based in New York, offers toolbars with ad displays for Microsoft’s Internet Explorer, Outlook and Outlook Express.

“The merger creates increased available inventory and an even larger audience of potential customers whom advertisers can target utilizing Zango’s time-shifted ad-delivery model,” 180solutions and Hotbar said in a joint statement.

As part of the transaction–in effect a takeover of Hotbar by 180solutions–82 former Hotbar employees will join the newly named company; another 40 people are joining Hotbar’s founders in a new endeavor; and about 20 employees have been let go, York Baur, executive vice president of business development at Zango, said in an interview Wednesday…. Source: News.com

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