And while Google is in negotiations with China, the number 2 telecom firm is giving Google a serious once over as well. As a matter of fact, it looks like Google is a winner in this round…

TOKYO (Reuters) - KDDI Corp., Japan’s No.2 telecom firm, said on Thursday it had agreed a deal with Google Inc. enabling users of its Internet services via “au” mobile phones to use Google’s Web search engine.

The first adoption of the world’s most popular search service in Japan, starting in July, will make Internet searches easier while enabling direct access to information sought by users, the company said.

Users will also be able to view content aimed not only at mobile phones but also at PCs through the new search service, the first of its kind in Japan, and also text advertisements which meet the needs of users based on search terms, KDDI said.

The announcement comes at a time when Japan’s $78 billion mobile phone market is preparing for a possible increase in competition as a new government rule this autumn will make it easier for customers to switch services by letting them keep their existing phone numbers….. Source: Reuters

[tags]mobile,pcs,content,phone numbers,tokyo,advertisements[/tags]