These guys present a good looking search engine. I am sure that it is great and provides realevent results. But it ends there. How will they truly compete? Do they have a niche in mind?

For the past few years I have been unhappy with the search results that I retrieve from major search engines. I often go through two to three pages in order to find information that is relevant to my search query. During that time, I have skipped over advertisers who have been paid to be on top of the search results page.

Further, there is a lot of spam that I have to skip through in this process. Pay-Per-Click Search engines have contributed immensely to this great inefficiency. Also, there is the link-popularity portion of the major search engine’s mystery algorithm that brings up search results that are totally contrary to my search query. I know this happens, because these popular sites have so many incoming links referring to them. However, this does not mean that they are relevant to my particular search query…. Source: oozm.com