Yokel: Local Shopping Search

Oh boy, more local shopping. Well before we pass judgement we need to remember that little companies do strike it right on occasion. Take Google, for instance!

I had the pleasure today of talking with Scott Randall, CEO of Yokel, a soon-to-hard-launch local shopping search engine. The premise is simple: Yokel’s a “search engine for local shopping… the problem we’re helping consumers solve is where can I find X in local store near me.”

I had to ask him - why Yokel instead of (my little darlings) Yahoo Local or Google Maps?

First off he busted out with boston.yokel.com, his first city-centric extension of the Yokel concept to show why Yokel instead of the giants.

His Yokel-supremacy PR search (GenieKnows has a GenieKnows-supremacy PR search too ;) is [ipod] + Boston area code [02128]. (For the record - I didn’t push his data base around that much with multiple queries. I welcome, and I’m sure he would too, your tests and your impressions.)… Source: SearchEngine Lowdown