All and all, this article below really break down what you need to understand regarding search engine friendly design. Honestly, it’s just the ticket.

This is a classic session, with a classic presenter by the name of Shari Thurow from GrantasticDesigns.com. Shari has been doing this session, since the first SES - I believe. Anne Kennedy is the moderator for this session. It has been years since I have seen this presentation, so I figured I sit in to cover it again.

Search engine friendly design is not a site designed specifically for a search engine. She shows a text only page, with crazy h1 tags, and so on - she describes it as a doorway page.
Search engine friendly design is a user friendly Web site that can be easily found on both the crawl based and human based search engine (web directory).

Importance of the site design:
- End users/site visitors/target audience should be primary
- Human based search engines
- and then finally crawler based search engines

How you arrange words, how you place graphic images and multimedia files, will communicate to the search engines, what is important on those pages…. Source: Search Engine Roundtable

[tags]search engine,multimedia,presentation,graphic images,site design[/tags]