Really now, just how important is it really to use anchor text? Based on my experience, I would say that it is pretty important depending on the page’s layout.

The process of Search Engine Optimization (SEO) has many different associated tasks, as many of us know. The subject of linking has been discussed in great detail on many forums and blogs, and the importance of using keywords within anchor text (a somewhat simplified but fairly accurate definition) is unquestionable.

As people (read here: SEO’s and SEO-”tinkerers”) try to increase the amounts of inlinks to their website using keyword-rich anchor text, questions have been raised as to “how much is to much?” The current consensus seems to be that you should vary your anchor text when actively linking to particular pages. So-called “natural links” (ones that you do not solicit) will naturally [:)] have varied anchor text.

A thread was started at High Rankings Forum the other day which details an email a member received that requested that he go back and vary the anchor text he was using to link to the person’s site. The thread, titled “Google Penalizing For Links?, What’s your thoughts….” describes someone asking: Source: Search Engine Roundtable

[tags]seo,anchor text,solicited,google penalizing links[/tags]