Targeting Search Ads By Demographics & Behavior

I like to think that over the years, I’ve been pretty clear about this. Basically, ads are OK so long as they are either: Entertaining or targeted to a specific audience.

The days of targeting searchers only via keywords are coming to an end. Now search engines are giving you the ability to target searchers by age, gender and other demographics.

A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.

In addition, search profiling makes it possible to target searchers with ads long after they’ve done a particular search. Say someone searches for information about a new car. New programs allow you to show them ads based on that search behavior days after the initial query was done.

The latest products and strategies were covered in the “Targeting Search Ads By Demographics & Behavior” session in the Advertising Track at SES NY 2006. Source: Search Engine Watch