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Google to create retailer search engine

Um, isn’t that what Froggle was supposed to be? You know, a search engine for retail stuff? After reading the bit below, it looks as if I was wrong!

Google is planning a big push into the European retail industry with plans to launch a service aimed at giving bricks-and-mortar retailers a base from which to market and sell goods online.

The US-based search engine is planning to develop Google Base, a product still in test, into an online retailing platform. The service is designed to give retailers direct access to Google’s billions of users.

Nikesh Arora, head of Google’s European arm, said in an interview with the Financial Times that Google wants companies in retail – and possibly other sectors, including real estate – to hand over private internal databases of goods and prices. Source: HotelMarketing.com

[tags]google base,europe,financial times,retail industry[/tags]

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