I am a firm believer that search engine marketing is something that needs more of a fresh perspective than it has received thus far. Perhaps some of the ideas exchanged in this article is a good place to start?

NOTE: I’m not posting verbatim. It’s in the first person because it’s easier for me to write that way ;) also, some of the Mandarin to English translations made no sense to me and were conveniently left out.

Speakers: Chris Sherman, Yu Yang (CEO - Analysys International) and Peter Lu (Senior Analyst - China Internet Network Information Center)

Chris talked about SEO 101 stuff so chose not to cover it since I assume most SER visitors are already familiar with it. The auditorium was packed. From my conversations with Chinese business owners, there’s a genuine interest in SEO/SEM. Chinese business owners believe that for their brick and mortar businesses to thrive, their websites must be seen by more and more buyers.

Yu Yang’s Speech
Analysys International is one of the biggest marketing research outfit in China with over 70 analysts entirely focused on the tech space. Their company is centered on this philosophy: finding the fact, predicting the future, helping business.

The Chinese search engine user group has developed very fast.

1. 100 million users

2. majority of people who are online use search: 84% of the 100 million are search engine users; a user is defined as someone who “uses” a search engine at least once a week
3. 65% of the 100 million are less than 30 years old Source: Search Engine Roundtable

[tags]seo,sem,search engine marketing,analysys international,chinese business owners[/tags]