When we think IBM, we generally don’t think search. Guess we can thank Google for that one. Regardless, they have taken the time to put together a piece on SEO keyword and infrastructure strategies. I suggest giving it a once over. There are some neat little nuggets of information there that you might find of interest.

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you’ll start optimizing. You’ll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.

The key to ranking well in Google is optimizing the visible keywords on a page. As I mentioned in Part 1 of this series, some webmasters back in the early days of SEO thought that stuffing all available areas full of keywords was the way to rank highly in the search engines. However, these early black hat SEO techniques weren’t completely successful because the keywords often didn’t match the actual content on the page and mislead both search engines and users. However, those early black hat SEO techniques were almost on the right path because keyword optimization is important in helping your site rank well in search engine queries.

In this installment, you’ll learn the white hat SEO top-left-down method of keyword optimization that helps you choose and optimize the right keywords for your site. And you’ll get information on other white hat SEO strategies, and learn how to address infrastructure concerns to improve your site’s attractiveness to search engines. Source: IBM

[tags]seo,strategies,search engine optimization,website developer[/tags]