Flash Tricks for Improved Search Engine Rankings

Wait a minute! I thought that Flash could do nothing for SEO? As it turns out, this is both true and false. It really depends on how it is being used. The article below does a good job of explaining how one might get around this confusion once and for all.

Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage.

Let’s first take a look at how search engine indexing can cause you problems on your web site.

Most web sites are built up of menus and context areas. The menus are frequently text based, making them easy to update or change. The content is dependent on our writing creativity. Both of these can lead to search engine indexing trouble. Source: Search Engine Journal