Search Engine Optimization: Snake Oil Or Science?
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Is there really more to SEO than smoke and mirrors? Or is it instead, a line that we are fed to keep the great search machines moving?
I recently met with a client to review design proofs for a new web site and to begin discussion on home page content and web copy requirements. The subject of search engine optimization came up, and as I was generally discussing basic notions of keyword inventory research, meta tags, page titles, headings, word count, keyword frequency and prominence - - - the usual SEO stuff - - - I was interrupted by another fellow at the meeting who dismissed the importance of SEO work and suggested it was inexact and unimportant. Source: Web Wordman Musings
[tags]search engine optimization,search engine,seo,snake oil,search machines[/tags]