Much like with any business venture, having a good marketing plan is a must! But for a newly created search engine, this requires you to brand the living crap out of your work. And that my friends, is not as easy as it might sound…

For most websites, competing in the search engine arena is like being in an endless ocean of nameless, faceless destinations, which are suspended in the shadowy ambiguity that is cast by a few well lit successes.

Achieving distinction is essential to your success online. No, that’s not quite right:

You must shine bright enough, yell loud enough and imprint hard enough to be noticed, selected and remembered: OR YOU WILL FAIL! Source: ISE DB

[tags]marketing plan,achieving distinction,faceless destinations,shadowy ambiguity[/tags]