Most us do not likely seek out and use LookSmart. But there is a better than likely chance that we have used their services behind the scenes more than you might expect. Well, if you are an API buff, they have just released an API for you to check out.

Search engine company, LookSmart, has released a new version of its AdCenter API to allow advertisers, agencies and partners to connect any type of marketing or reporting software to LookSmart’s search network with minimal effort.

In addition to the API launch, LookSmart has also announced signing several agreements with pay-per-click (PPC) management and analytics software providers to use the LookSmart API in their applications for easier access and operation when buying ad campaigns on the LookSmart network.

According to Bryan Everett, Senior Vice President, Sales at LookSmart, ”As we’ve rebuilt the distribution network and launched the vertical search sites, our customers are telling us they need easy access and integration with their systems in order to be able to operate efficiently and express their budgets effectively. We will continue to develop innovative technology solutions to meet the market demands of today and tomorrow, and distribute the solution to the end user in the most efficient way. The release, coupled with the integration partnerships, will help increase advertisers’ options for buying and managing campaigns with LookSmart.” Source: Cheap Hosting Directory

Tags: api, looksmart, search engine advertising, pay-per-click