Top Web Search Inquiries For Valentine’s Day

While the search for flowers on the big cupid day makes sense, I am a little shocked to see a search for love being in the top of the search list.

MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, today revealed a list of top search terms on the web leading up to Valentine’s Day, the most important romantic holiday of the year worldwide. In the U.S., U.K. and France, the top term was - no surprise, “flowers,” perhaps reflecting the more practical nature of those countries. In Spain and Italy, “love” topped the list, reflecting the historically romantic nature of both countries while Germans show a penchant for “poetry.”

“Analyzing the search terms of the weeks before February 14, shows the growing significance of the Internet as a research and retail channel for Valentine’s and other seasonal events,” said Seb Bishop, Director and CMO, MIVA. “Our advertisers profit from optimizing their Pay-Per-Click and Pay-Per-Call campaigns according to seasonal changes in keywords.” [Read the rest]