So how do search engines actually rank pages? If this has been driving you mad lately, then cool your frustration with the article below.

Every smart search engine optimizer starts his or her career by looking at web pages with the eye of a search engine spider. Once the optimizer is able to do that, he or she is halfway to mastering the task.

The first thing to remember is that the search engines rank “pages”, not “sites”. What this means is that you will not achieve a high ranking for your site by attempting to optimize your main page for ten different keyword phrases. However, different pages of your site WILL appear up the list for different key phrases if you optimize each page for just one of them. If you can’t use your keyword in the domain name, no problem - use it in the URL of some page within your site, e.g., in the file name of the page. This page will rise in relevance for the given keyword. [Read the rest]

[tags]keyword phrases,page rank,search engine optimizer,search engine spider[/tags]