OK, show of hands here: How many of you thought that you’d see the words FUD and Google in the same sentence two years ago? Ya, me either. Boy Google, you really need to consider some CPR for your PR!

The more and more I think about the debate over paid links and Google, the more I think about FUD.

FUD is a marketing strategy that stands for Fear, Uncertainty, and Doubt. The term FUD describes disinformation tactics used to persuade customers to use a certain product over a competing product. A company that cannot respond with hard facts can use FUD tactics to cast a shadow of doubt on their competition and make people think twice before switching to the competitor. [Read the rest]

[tags]fud,paid links,marketing strategy,disinformation tactics[/tags]