And yet, the word ‘ownage’ seems to best describe the success of Chinese search engine, Baidu. While the name me be difficult to remember for Westerners, the results shown by Baidu are definitively yielding some spectacular successes.

One of Google China�s main competitors in the Chinese search industry, Baidu.com, has reported a nearly four-fold increase in revenue for the 4th quarter of 2005. They attribute the increase to both a rise in search traffic, and an increase in search advertising. Income rose to $14.2 million, with $13.8 million coming from search marketing, exceeding last October�s predictions. By the end of December, Baidu had 63,000 marketing customers. [Read the rest]

Tags: baidu, chinese search engine, marketing customers