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iVillage Rebranding Women.com as Women’s Search Engine
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Rather than going down the iVillage vs Woman.com url, I’d rather ask another burning question: Why does anyone need a gender specific Web portal?
iVillage will be relaunching its Women.com domain as Women.com, “Search for Women” , taking vertical search to the sexes. iVillage purchased Women.com for $47 million in 2001 and ran the site as an iVillage news spinoff of dating, beauty and romantic content until they decided to dump the site altogether and then just redirect the domain to iVillage.com. [Read the rest]
[tags]ivillage,web portal,romantic content,news spinoff[/tags]