This article below definitely presents us with another point to the ever expanding Google sword. While we are watching them dip into the more obvious markets, it appears that there may be some market areas that we have not even considered which could be threatened.

Google’s moves to expand beyond the search business have put it squarely in competition with some of the world’s biggest companies in software, Internet and traditional media.

But analysts say one little-noticed Google effort seriously threatens two small European companies - Autonomy of Cambridge, England, and Fast Search & Transfer of Oslo - that currently dominate the niche business of helping companies and organizations search for needles in their ever-expanding digital haystacks. [Read the rest]

[tags]internal data,traditional media,autonomy of cambridge,digital haystacks[/tags]