Mazda pulls Web-search switcheroo with Pontiac
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OK, this is sort of funny and mean at the same time. It seems that Mazda has made sure that when someone Google’s ‘Pontiac and Pontiac Solstice’, they will be seeing Mazda cars…
General Motors’ marketing idea looks so hip and so cool: Instead of directing people to their local dealerships for more information at the end of TV commercials, they tell consumers to “Google Pontiac.”
Which is great, except Mazda bought the words “Pontiac” and “Pontiac Solstice” as search-engine terms in its advertising efforts around the launch of the redesigned Mazda MX-5 two-seater sports car. So in addition to providing Pontiac ads, a Google search for Pontiac also provides ads that compare MX-5, also known as Miata, with the all-new Solstice. [Read the rest]
[tags]mazda,tricky,ad switch,general motors,pontiac,pontiac solstice,miata[/tags]