OK, perhaps the popularity of today’ search engines are not really in question. But you have to admit that it is pretty cool to spot the trends beginning to show themselves from the start.

I always warn not to worry much about month-to-month changes with search popularity stats. The now updated search engine popularity stats I’ve posted from Nielsen//NetRatings illustrate why. I’ve added data for the past four months, and it shows no real major changes over that period. Indeed, you can look at all the data going back to the beginning of last year. It shows things have pretty much not changed — good news for Yahoo, which is happy to maintain the status quo.

Here’s one of the two charts from my stats page, which shows the share of searches each search engine was estimated to have among US searchers in a particular month (the page explains more): [Read the rest]

[tags]nielsen,netratings,search popularity,us searchers[/tags]