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Extra, extra! Gannett gets the (text) message

Gannett, who I personally have never been that impressed with, is working to bring you sports scores to your mobile! Wait, this is not that original. It’s been done already I do believe.

The delivery boy used to toss newspapers on your lawn. Now he’s sending text messages to your cellphone.

On Tuesday, Gannett, the publisher best known for flagship USA Today, struck the first-ever deal between a major newspaper chain and a mobile search firm. A three-year marketing agreement with Palo Alto-based 4Info will make it easy for readers to get up-to-the-minute sport scores, weather updates and flight information sent to their mobile phones. [Read the rest]

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