What is vertical search?
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Vertical or just targeted? To me, the latter makes more sense and in actuality, I am willing to bet that advertisers feel the same…
Google’s eye-popping success in making its search engine an attractive advertising platform has prompted many companies to try their luck in this space.
Because of the stranglehold Google and a few others have on the general-purpose search-engine market, new entrants have created vertical search engines. Unlike their general-purpose cousins, such as the ones run by Google and Yahoo Inc., vertical search engines contain information in their indexes about a specific topic. [Read the rest]
