Web 2.0: The marketing nightmare
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OK, this is a really good question! Could the pure concept of a Web 2.0 idea actually corrupt the market scheme completely with false hope and half truths?
“Web 2.0″ as a phrase first appeared in the title of an O’Reilly conference in 2004. It was obviously boosterish, and took advanatge of the new wave of web companies doing strange new things with RSS and the like. Web 2.0 referred to using the Web as a “platform” instead of just as a loose conglomeration of interlinked sites. [Read the rest]
