VOD marketing? It could work just so long as the content is at least somewhat engaging…

On Cablevision’s digital platform (note: a version of the campaign is also running on Charter’s VOD service), the campaign features two branded areas–devoted to Ford’s Jwtlogo2006Fusion and Explorer models respectively–that are located on the MSO’s interactive car-shopping service, Optimum Autos. The campaign is utilizing a large portion of Optimum Autos’ overall VOD inventory, in order, Ford says, to gain “a competitive edge” on other auto manufacturers. It provides viewers with video tours of the Ford vehicles, as well as data on the vehicles’ safety and comfort features and other specs. [Read the rest]