One aspect of Web 2.0 that no one has likely given that much to is whether or not spyware companies might actually decide to move forward with a plan to make this trend work for them?

Web 2.0 is causing tremendous excitement while simultaneously raising a heated debate on the Web – enough to throw up more than 10 million citations on the Web till date.

The term was coined in a brainstorming session between publisher O’Reilly Media and a marketing company, MediaLive International. Two years have passed since.

Yet, bloggers are flogging websites and blogs with arguments for and against the term. While many hail it as the evolution of the Internet, others say it is too early to draw conclusions. Some, though, simply dismiss it as marketing hype.
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