90% of men and 91% of women use search engines
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Wow, so in short, more women than men are using search engines to locate what they want? OK, the numbers are close. However there is still that one percentage point difference.
As vehicles for finding information, search engines are extremely popular among both men and women. About 90% of men and women who go online use search engines, and about 40% use them on a typical day. Men and women generally use the same kinds of search strategies, using search engines most commonly, but also starting searches on familiar, proprietary websites or following recommended links. Although men and women say equally that they find the information online that they are looking for, men are a lot more confident in themselves as searchers, Pew Internet & American Life Project says. [Read the rest]
