Interested in the the SEO/SEM perspective with regard to linking? Then chances are this article below is something to pay close attention to…

Speaking at the Detlev Johnson-moderated track were Kaushal Kurapati of Ask Jeeves, Charles Martin of Google, Tim Mayer of Yahoo, and Ramez Naam of MSN Search.

While the session was being billed as the Search Engine Q and A On Links, the speakers each took turns giving a short presentation before they took questions from the audience.

Admittedly, the audience questions consisted of the standard “should I engage in a reciprocal linking campaign,” which seems much like the content you come across in the major SEO-related forums. However, while the search speakers did not really reveal anything new, the went a long way in confirming the information I delivered from the previous linking sessions. [Read the rest]