Social Activism Meets the Bottom Line
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Creating public awareness while increasing ROI? “Who’d thunk it?” Why, the minds behind the AskPoodle.com apparently…
Search engine innovator, AskPoodle.com, is sending advertisers and investors a wake-up call. AskPoodle.com makes a ripple in search engine advertising ROI and an outsourcing-aware public by introducing a locally—focused set of services for online advertisers, such as PayPerCall and “PayPerChat.” The positive impact on local economies coupled with higher ROI could start a trend.
Ubiquitous outcries from CNN’s Lou Dobbs and others have frequently resounded that local economies suffer dramatically in the short term when sales jobs are shipped overseas to countries like India. Security issues have also long been cited by many experts as another key problem. Journals such as the Business Week, August 16, 2004 article titled “Outsourcing: Fortress India” http://www.businessweek.com/magazine/con…) have related concerns from experts that sensitive corporate, government and personal information often enters a regulation-free zone when it is outsourced to most overseas companies operating in countries without even the currently lax level of US standards on privacy in place.
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