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The search engine powered by money
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Could the future of advertising just be as simple as following the Google format? Some experts say the results speak for themselves…
Larry Page and Sergey Brin seem an unlikely pair to lead an advertising revolution. As Stanford graduate students sketching out the idea that became Google, the software engineers read in an academic paper that advertising-funded search engines would be “biased toward the advertisers and away from the needs of consumers”.
So they pitched their business to venture capitalists allowing that selling ads would be a handy safety net if other, less distasteful ideas for generating revenue didn’t pan out. [Read the rest]