As a strong ally to many charities, I have a real problem with this article calling charitable shopping ‘ethical’. Charitable shopping is just that, charitable. It has no reflection on one’s ethics. Having said this, I applaud the concept of empowering the giving sort with a search engine that allows for charitable Xmas shopping.

The new service has been launched with a special Christmas page timed to coincide with the seasonal upturn in online shopping, with categories including ‘Gadgets for him’, ‘Gifts for her’ and ‘Toys for kids’.

By using the new Christmas page on everyclick.com, users can generate commissions that will go directly to the charity of their choice.

The shopping portal links to Christmas shopping favourites like M&S, John Lewis, Early Learning, La Senza, Amazon, Thomas Pink and Thorntons. [Read the rest]