Apparently, search engine optimization is not as cut and dry as we once thought. It seems there are some other angles that must be considered.

Most companies have heard about the hot new topic of the day: search engine optimization. Until recently, however, the focus has been on optimizing the company website. But this limited view of search engine optimization rarely gets a company into the coveted top slot of keyword search results by itself.

Instead, marketing public relations firms - long charged with promoting stories for print – are now at the forefront of search engine optimization. Specifically, a few leading firms are properly optimizing and distributing news and feature articles about products and vaulting their clients to the top of major news and search engine rankings in a surprisingly short amount of time.

The reported payoff of this new approach typically includes an immediate and significant spike in website traffic, increased call-in leads and overall improvement in news and search engine results under the company’s major keywords. [Read the rest]