Granted, most folks that own Website realize that if their site goes down, this can result in negative search engine rankings. But what can be done about it?

All too often I come across sites that are slow or even go down for a few minutes. Worse, I’ve had clients sites go down for days at a time due to hosting issues. Many times the site owner does not realize how big of an impact this has on their rankings both now and into the future. In this article we go back to the basics by looking at how a search engine indexes your site, and what impacts there will be if the crawler can not find your site.

Untold problems can occur that can bring a website down and sometimes these things are outside of the website owner’s control. However the impact to search engine ranking can be even greater than the short term loss of website visitors. Most likely, the site will return to the index at a lower overall position and have to earn it’s rankings back while in rare cases, a website can be removed from a search engine index never to return. [Read the rest]