You know, in many ways TrueLocal.com actually sounds like an improvement on what Google is offering in the local front.

A new search engine that specializes in providing users with search results for local brick and mortar businesses has launched at: www.truelocal.com.

Using a patented technology entitled, “ground to web”, TrueLocal.com is able to find brick and mortar businesses in local communities and provide them a web presence. Features of TrueLocal.com include an easy-to-use interface, local weather headers (which show the local weather conditions as you search), and industry-leading search data which indexes over 50 million web pages.

By providing local search options, users are able to go to TrueLocal.com and search for numerous products and services available to them within their local community. Only local businesses with an actual storefront are listed, providing the user with quick access to find the product or service they are seeking. [Read the rest]

Tags: brick and mortar businesses, patented technology, ground to web