To me, it’s crap vs non-crap search results. Paid placement that is embedded in such a way as to describe the fact that it is an ad irritates me when doing a search. Why would any consumer put up with this?

Does your company’s website really need to be listed in both the organic or “natural” search results as well as the paid “sponsored” results? According to panel of search engine experts at a recent Search Engine Strategies conference, the answer is yes. Most search engine marketing experts agree that a combined approach–one that relies on both organic search engine rankings and paid listings works best.

Higher click-thru ratios; According to recent research, websites that are listed at the top of the organic search results and the paid listings will triple their click-thru ratio. Three times more people will visit your website if it is listed in both places because there is a “second opinion effect”. Searchers see both listings and are encouraged by the fact that a website is listed in both the organic listings and the paid listings. [Read the rest]

[tags]paid placement. search engine,search engine strategies[/tags]