For search engine marketers, events such as the ‘Second Annual Search Engine Marketing Activities and Spending Survey’ can in fact be, important to their businesses. It may sound like fun and games, but there is some work in there, too.

The Search Engine Marketing Professional Organization (SEMPO) announced today that it is launching its second annual comprehensive survey to estimate the size of North American corporate spending on search engine marketing activities and to document key trends in the SEM sector.

SEMPO, a non-profit professional association, represents the common interests of 360 search engine technology vendors, publishers, marketing agencies, consultants and in-house corporate professionals worldwide. To conduct and analyze the research project, SEMPO has contracted market researchers Marissa Gluck and Aram Sinnreich of Radar Research, LLC.

“Our second annual survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending in 2006,” according to Dana Todd, SEMPO President. “As witnessed last year, we expect that the survey will also document emerging trends and market influences, given the evolution and range of search marketing activities. We hope to collect the largest data group yet, among a broad distribution of marketing professionals.”

SEMPO welcomes and encourages participation in the survey by all qualified parties, including search engine marketing agencies, corporate webmasters, in-house marketing professionals and affiliate program marketers. [Read the rest]

[tags]sempo,radar researc,search engine marketing[/tags]