Multi-channel is the latest craze in the never ending effort to save a buck or two. While some might roll their ideas at the idea, others have no issue with good Web tools that allow them to search through the data to find the best deals.

Multi-channel retailing is finding a new platform at ShopLocal.com, which this month launches a redesigned site that extends its web-to-store shopping model into e-commerce. The site, which has hosted local promotional content including store circulars and localized newspaper ads that shoppers can view by ZIP code, now also provides direct links to opportunities to buy the featured items online.

Multi-channel retailing is finding a new platform at ShopLocal.com, which this month launches a redesigned site that extends its web-to-store shopping model into e-commerce. The site, which has hosted local promotional content including store circulars and ­localized newspaper ads that shoppers can view by ZIP code, now also provides direct links to ­opportunities to buy the featured items online.

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[tags]shopping,e-commerce,multi-channel,shoplocal.com[/tags]