The realization of the Long Tail and the opportunities it delivers to the small publishers, niche musicians, independent video-makers is tightly weaved with the ability of Internet entrepreneurs and open-source developers to design effective search tools that enable true exploration of specific media universes like books, radio, podcasts, TV, images, tags in detail and with precision.

The more such new advanced search tools will make it easy to search and find beyond what the traditional Google text-based search approach provides, the more the Long Tail of content will gain acceptance and recognition.

Think of podcasting today. Which podcasts get to be subscribed to? It is a handful of names that get 80 or 90% of the subscriptions simply because there is no easy way to find out more about the others. So, in the doubt of subscribing to some majestic crap, individuals prefer to subscribe to the popular few podcasters that were there first or who made enough noise to get top visibility.

“But so are you saying Robin that even podcasting is a stardom universe in which only a few get visibility and attention?“

Robin Good: Yes. For now that IS what we have.

“But with so much variety of authors and content themes why only so few get that attention?“

Because unless you make it easy for people to explore, search and discover what they want by themselves, in a comprehensive, detailed and reliable way, people will only see what you show them: what is most popular, what appeals to most; often sacrificing on overall quality, depth and focus.

Can you search and find podcasts based on the actual content recorded in them?

Think now how powerful it would be to monitor and track radio and television programming from any station, country or language and be able to monitor in real-time when anyone program talks about something you are interested into?

Well, settle yourself for some great news as today I have here in front of me David Ives, the CEO of a company that provides search for keywords of interest across live audio and video feeds while having been introducing recently corporate and consumer products that allow organizations and individuals to do keyword searches against radio, TV, and now podcast feeds.

Let me introduce the gentleman to you: