Prompted by the business prospect of a coming search market valued at $ 18 billion in the next five years (source: Safa Rashtcy - Piper Jaffray) and following the recent technology announcements in personalized collaborative search made by Yahoo (My Web 2.0) and Google (My Search History) a whole new type of search engine makes its debut today.

Like its more famous siblings this new technology focuses on the development of a new kind of search tool that takes into serious account personal and community preferences such as end-user ratings and classification, specific applications and use, and the fast growing need to re-use and distribute search results.

Headed by the experienced talent of search industry pioneer David Hayden (formerly with Magellan and Critical Path) here is a new San Francisco-based company that launches today a unique new kind of search engine.

This new online search technology places you in the position of being the director/producer of your own search. You decide what is relevant and should be further tapped in the future, and what is not helping you find what you really need.

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