IF - Daily Inspiration for Brand Planners and Creative Marketers - IF is a daily digest of inspiration for brand planners and creative marketers. IF is an Idea Forge. Whether you work in a marketing department, a communications agency or are just involved in the success of your business - we hope IF provides its members with fresh, effective stimulus. IF is provided by PSFK, a web publisher who also publishes PSFK.COM - a trends blog. PSFK will remain same irreverent blog with the same mix of typos and strange British/American English spelling/grammar mis-use. We hope that by providing IF we will help sharpen the content of PSFK to remain Trend focused. IF on the other hand will become a dedicated service to provide members with suggestions that fuel the rest of their day. We won’t be one of those sites pointing out all the great ads around the world, but we may just be the site that will inspire the next set of great ads. Free Preview today. This has been added to Advertising, Marketing and Public Relations Resources 2005 Internet MiniGuide.