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Yahoo! just launched a beta of the first fully featured webmail integrated RSS reader. Considering Yahoo! Mail’s incredible reach, this is the next big step for bringing RSS to the masses and making it a “household appliance”. Most certainly good news for RSS marketers, which will without doubt shortly see a great increase in RSS penetration.

“One of the tactics we’ve been able to employ to get targeted subscribers efficiently is co-registration …”

A recent study by the Catalyst Group shows that users couldn’t distinguish a blog from a standard site and also points at some other common blog mistakes. Number one is that RSS wasn’t presented appropriately and two that there’s no e-mail subscription option.

Robin Good asks some difficult questions about how far we can go with RSS advertising. My responses are probably something you wouldn’t expect from an RSS evangelist …

During my presentation at Syndicate on Wednesday I was finally able to present some hard RSS metrics that show that RSS works. Take a look some metrics from a branded RSS aggregator, an RSS marketing vendor, a publisher and a marketer …

The SiliconValleyWatcher is getting deep in to RSS coverage, and to make their launch even more exciting, we partnered on createing a free report on RSS titled The Elementary RSS Factor.

How big is the RSS opportunity? Given the spending that people are making in internet marketing, what percentage will RSS based initiatives have within 3 years? What is the potential RSS marketsize?

The internet has been flooded with news of RSS advertising, but as was to be expected, many reject the idea, especially the RSS ‘founding fathers’. This time they’re wrong, because RSS advertising actually does create a win-win-win situation for all the parties involved. See why …

”RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system.”

The Syndicate conference, focusing on the strategic aspects of RSS for the corporate world, is just around the corner. I’m speaking there as well, so I’ll be spending a couple of days in New York this May. Also, we’ll hopefully be able to finally present some aggregate metrics on the marketing effectiveness of RSS at the conference …

Google AdSense ads started appearin in RSS feeds, making this one of the most interesting RSS advertising developments of 2005. The implications of this are amazing and could impact the entire RSS world.

You Software just released the news that it’s inviting Microsoft Outlook users to preview their RSS Reader for Outlook.

Today marks the launch of yet another RSS publishing solution, this time especially aimed at small-business internet marketers, more precisely e-mail marketers.

iUpload has just released the beta version of its new online personal publishing system, iUplog. Half personal CMS, half blog, the iUpload solution brings together some of the best features found in the top mainstream solutions from Blogger, Movable Type, Typepad and MSN Spaces.

The U.S. government is normally the last part of American society to adopt the latest technology, but they are now starting to get on the RSS bandwagon. The National Agricultural Statistics Service began offering RSS feeds for some of its news in early November, the latest sign that RSS technology is being embraced by […]

According to Sifry’s Alerts, it looks like Technorati will be partnering with CNN again to provide analysis of the political blogosphere during next week’s Republican National Convention. I hope some of the problems Technorati has been experiencing are fixed in time for next week (I bet some of that new VC money is being […]

Version 1.4 of BlogMatrix Jäger is now available for Windows and Macintosh. Jäger is a “one-panel” syndication reader that uses the user’s browser to display weblog content. Version 1.4 features offline content reading (including aggregating many weblogs together on a single page), full-text searching, a simplified user interface, and a price tag of $0. The […]

Due to its condensed nature, RSS is an easy fit for mobile devices (Much more so than current Web formatting). Philip at Daily Wireless preaches the gospel of RSS to the mobile masses and shows us pictures of what RSS looks like on a variety of portable gadgets - even his iPod!
Read it here.

“Are you a news junkie or looking to a mobile way to keep up with news from all over the web? “Many sites use rss as a way to share headlines and content. PIC takes a look at some options for using rss with your mobile device.”“RSS, which stands for really simple syndication, are automatically […]

Robert Scoble and Diego Doval have been having an interesting conversation about, among other things, whether RSS is viewed as part of the Web or not:

Diego Duval: “RSS is not anti-web, RSS is the web at its best.”
I guess Diego missed the fact that we had an RSS news aggregator built into Longhorn already. I […]