Opinion

What, you didn’t realize that there was an art to this sort of thing? Of course there. Well, at least that is my take on it anyway….

Is RSS contributing to information overload? Some people seem to feel that it is and along with eliminating other things on life could be of help.

Is Podcasting simply too difficult? In many cases, I believe it is. Perhaps applications such as iTunes will lay the ground work for great adoption.

Speaking as a Firefox fan, I believe that there is one area where IE 7 will spank Firefox - RSS subscriptions. Even in beta, the new Web browser makes subscribing to your favorite media sources a whole lot easier.
What makes this even more exciting and quite frankly important; the fact the newer RSS users will […]

Do labels really matter? Can a simple little orange button really be seen as that complicated to the non-RSS exposed? You better believe it! Yes, there is no question about it.
Much like anything in this world, it comes down to branding. Think about it. When you think talking dogs chatting it up about tacos, doesn’t […]

RSS and other alternative methods of content distribution are certainly opening up doors for companies looking to expand their brand into grassroots media. But should there be better checks and balances in extending our hand out to the world’s corporations?

And yet, Slashdot has yet to respond to this point. Interesting, I wonder if others will pick up on this as well

After many posts on different strategic and tactical issues of RSS, it’s time again to re-visit what RSS will do for you as a marketer and why you need it.

Not surprisingly, RSS marketing is also making it’s move in Europe. Not only in the “old” Europe, such as the UK and France, but recently also in the latest members of the European Union.

From reaching Critical Mass to Accountability, here are the key issues needed to be resolved before RSS reaches mainstream business use.

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.

With marketing slowly transforming from a clear “push” to a “semi-pull” model, one has to wonder how direct marketing will need to evolve to survive on the long-term. In this article, we take a look at some of the possibilities, especially in relation to RSS.

On the RSS enterprise front there is a lot going on that is not readily apparent yet. A number of companies are readying new products and services which should an order of magnitude better than the RSS newsmastering tools we have seen so far. Also the press and analysts are upping their antes to find […]

Seems to be a mighty storm brewin’ - a bit more powerful than a Nor’easter, too. Been a long time comin’. It’s RSS, it’s feeds, it’s XML - it’s all of the above. As an ex-English major, I’m torn. Does “Atom” really mean RSS? Does RDF really equal RSS 1.0? How many licks does it […]

This article really hits a number of key points right on the head. Not only does this Deborah Branscum seem to truly understand the mechanics behind RSS, but she also sees the inherent problems with current attempts at attaching advertising to it as well.

The first thing in this article that really caught my eye was how Firefox has offered easy to use RSS aggregation since 2004. But moving on beyond that, I think it is interesting that My Yahoo is the number one way for people to get their feeds! Why? Simple. Ever since my first day at […]

Email marketing has long seen its most glorious days.
Spam filters, junk email blockers, and a slew of other privacy and security protection technologies have made it increasingly more difficult to get newsletters, direct-mail-marketing messages and announcements from online publishers to their target readers.
And while growing an email list was a challenging but very rewarding investment […]

Richard Stiennon, director of threat research at anti-spyware software vendor Webroot, already made some public predictions on how RSS might be next on the list of malicious software developers. And he just reconfirmed his conviction this Friday …

New tools that allow webmasters to display syndicated content on their sites are poping up like mushrooms after the rain, all claiming they are the solution to the problem of not having enough time to produce content to keep bringing visitors back and satsify the search engines.

What does the Director of Digital Publishing for the UK’s The Guardian have to say about RSS and what does he recommend?